You find the real cost too late
Many sellers plan on a 15% marketplace fee and only see the real deductions in the payout. One worked 2026 example on a $40 product reached a 39.1% all-in take rate once every fee and ad was counted.1
Early access for founding members
Know what you really made on every order.
Merchvio pulls your Amazon, eBay, Shopify and WooCommerce orders, fees, ads, VAT and returns into one statement, then matches every payout to it. Each morning you see the money you kept, not the money that came in.
14 days free, every feature onNo order feesCancel online any time
Real profit calculator
What does one order really make?
Type one of your products. We take off the marketplace fee, the ads, the shipping and the VAT the way the statement does, and show the money you keep.
Connects to the channels you sell on (with early customers) and takes card payments through Stripe. Every integration and its status
Why it matters
Selling online got harder to read.
Sales can grow while profit shrinks, and nobody tells you until the money lands. These are the four problems we hear about most.
Too many tools, too many logins
A typical seven-tool stack for research, stock, accounting, repricing, shipping, analytics and support costs about $444 a month before you sell a thing.2
Your money gets held
Shopify merchants have reported payouts paused for two to six weeks or more.3 Etsy's reserve can hold up to 75% of earnings for up to 90 days.4
New rules arrive with little warning
Some UK sellers heard about the EU's product safety rules (GPSR) two weeks before they started, from a forum post.5 Since 12 August 2026, marketplaces must check packaging registration for each EU country.6
Sources (checked October 2026)
- Eightx, "Amazon all-in take rate", 2026. eightx.co
- Threecolts, "Ecommerce software is killing seller profits", vendor example. threecolts.com
- Shopify Community thread, "Payouts paused 2 weeks, ongoing", 2025. community.shopify.com
- Startups.co.uk, "Etsy sellers protest reserve system". startups.co.uk
- Institute of Export and International Trade, small businesses on the EU GPSR. export.org.uk
- Dreyfus, "PPWR: since 12 August 2026 packaging EPR compliance has become a prerequisite for online sales", 20 August 2026. dreyfus.fr
What you get
The moments you will not want to give up.
We are honest about what is ready. Each one is marked available, early access or planned.
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True profit on every order
Know what you kept after every fee, ad, refund and VAT line. Not an estimate from a calculator: the real deductions, read from each payout.
Early access
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Payouts matched to the penny
Each payout is split into the orders, refunds and fees inside it, and checked against your bank.
Available
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No more overselling
One stock count for every channel. An order reserves stock the moment it arrives.
Early access
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Reorder before you run out
Suggestions from real sales speed and supplier lead times, turned into a purchase order in one click.
Available
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Books that keep themselves
Sales, cost of goods, fees and refunds post on their own. Profit and loss is ready when you are.
Available
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One login instead of five
Orders, stock, buying, books, help desk and team chat in one place, with one set of permissions and one audit log. Costs, pay and bank details hidden from whoever should not see them.
Available
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A compliance check before you list
Product safety, packaging and tax details per country, checked before a product goes live in a new market.
Planned for 2027
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AI that shows its working
Research, replies and summaries, with the sources. It never changes a price, a listing or the books without your say-so.
Early access
Getting started
Up and running in an afternoon.
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Connect your channels
Link Amazon, eBay, Shopify or WooCommerce. No connector yet for yours? Upload a spreadsheet of orders instead.
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Bring in your history
Orders, products, stock and payouts come in. Add what each product costs you, once.
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Read your first statement
See profit per order, the last payout matched, and what to reorder. Then invite your team.
Sample data, no sign-up
Take the tour.
Seven screens from the product, drawn from the real thing with sample numbers.
- 1Start with what needs you
- 2Every order in one queue
- 3See what each order made
- 4Match every payout
- 5Reorder before you run out
- 6Books that keep themselves
- 7Your team in the same place
Step 1 of 7
Start with what needs you
Each morning one list shows what changed overnight and what needs doing: orders short of stock, a payout that does not add up, a customer waiting.
Good morning. Here is what changed overnight.
Profit yesterday£412.80+8% on last Tuesday
Orders to ship3712 due today
Next payout£2,940.15Amazon UK, Thu
Needs attention
- 3 orders are short of stockAllocate
- eBay payout: £38.20 not explainedReview
- Reorder 2 products this weekCreate PO
- Customer waiting 6 h for a replyReply
Step 2 of 7
Every order in one queue
Orders from each channel land in one list. Stock is reserved as soon as an order arrives, so you do not sell the same item twice.
All 214New 18To ship 37Problems 3
| Order | Channel | Total | Status |
|---|---|---|---|
| 1049 | Amazon UK | £31.98 | New |
| 1048 | Shopify | €54.00 | Allocated |
| 1047 | eBay | £12.49 | Needs stock |
| 1046 | WooCommerce | £89.90 | Shipped |
| 1045 | Amazon UK | £24.99 | Shipped |
Step 3 of 7
See what each order made
Fees, VAT, advertising and cost of goods come off the sale line by line. You see the money you kept, not just the money that came in.
Sale£24.99
VAT−4.17
Marketplace fee−3.12
Fulfilment−3.22
Advertising−1.80
Cost of goods−6.10
Kept£6.58
32% of the sale after VAT. Lower than your 38% target for this product.
Step 4 of 7
Match every payout
A payout is a lump sum with dozens of deductions. Merchvio lines it up against the orders, refunds and fees inside it, then against your bank.
- Sales in this payout (126 orders)
- £4,210.40
- Refunds
- −£96.20
- Marketplace fees
- −£702.33
- Advertising
- −£188.00
- Paid to you
- £3,223.87
Bank, 15 Oct£3,223.87
Matched, difference £0.00
Step 5 of 7
Reorder before you run out
Suggestions use how fast each product sells and how long your supplier takes. One click turns them into a purchase order.
| Product | Days left | Order |
|---|---|---|
| Bamboo lunch box | 9 | 240 |
| Steel bottle 750 ml | 16 | 180 |
| Cotton tote, natural | 41 | 0 |
Supplier lead time 21 days. Suggestions cover 45 days of sales.
Create purchase order
Step 6 of 7
Books that keep themselves
Sales, cost of goods, fees, refunds and stock post to the books as they happen. Profit and loss is ready when you are.
September
- Sales
- £18,420.00
- Cost of goods sold
- −£7,105.00
- Gross profit
- £11,315.00
- Marketplace fees
- −£3,040.00
- Other costs
- −£2,210.00
- Operating profit
- £6,065.00
Posted on their own from 512 shipped orders, 4 payouts and 6 purchase orders.
Step 7 of 7
Your team in the same place
Tasks, chat and a help desk sit next to the orders they are about. You decide who sees costs, pay and bank details.
- Reorder lunch boxesAmira, Fri
- Reply to return 311Tom, done
- Check eBay payout gapYou, today
# warehouse
Tom Supplier delivery is in. 240 lunch boxes received.
You Great, the backorders will allocate now.
Security
Your numbers stay yours.
Your business data is the most private thing you have online. These are facts about how it is kept, not promises.
How we protect your data- Its own database. Each business gets a separate database, never a shared table.
- Encrypted at rest. Customer details, messages and files are sealed with your workspace's own key.
- UK, EU and US rules. UK GDPR, EU GDPR and the CCPA, with a Data Processing Agreement for every customer.
- Encrypted backups. Take one whenever you like and download it.
- Two-step sign-in. Codes from an app on your phone, with recovery codes.
- Leave with your data. Export everything in open formats, on every plan.
Why we built Merchvio
We built Merchvio while running our own online stores. Every month-end meant five logins, a spreadsheet and a guess. We wanted one place that told us the truth about each order, so we made it, and our own stores run on it.
The team behind Merchvio. Read our story
No made-up reviews here. We are new, and we would rather show you the product than quote strangers.
Founding members
Early access, with the people who build it.
The first businesses on Merchvio get a direct line to the team, a say in what we build next, and the price they sign up at for at least 12 months after any change.
Start your free trial
See your real profit this week.
Connect a channel or upload a spreadsheet of orders. 14 days free, no card needed, cancel online at any time.