Compare
How we compare.
Merchvio is one subscription for the jobs that usually need an inventory tool, a listing tool, a bookkeeping connector, a profit sheet and a help desk. Here is how that looks next to tools sellers often use, including where they are the better choice.
Checked October 2026 from each vendor's public pricing and feature pages, not hands-on testing. We review this page every quarter.
Comparison table
| What you need | Linnworks | Cin7 Core | A2X with Xero | Veeqo | Odoo | Merchvio |
|---|---|---|---|---|---|---|
| Order and stock sync across channels | Yes, lists 100+ channel integrations | Yes, 2, 4 or 6 integrations by tier | No, A2X posts settlements only | Order import; multichannel listings shown as coming soon | Through connectors | Early access for Amazon, eBay, Shopify and WooCommerce; spreadsheet import for any channel |
| Purchasing and suppliers | Yes | Yes | Not part of A2X; Xero not assessed | Not listed on pricing page | Yes | Yes, from Growth |
| Books kept inside the product (accrual) | No, sends to accounting software | No, syncs to QuickBooks or Xero | Yes, in Xero | No accounting integrations listed | Yes | Yes, built in |
| Marketplace payout reconciliation | No | No | Yes, A2X's main job | No | Not native | Payout recording and bank matching; automatic settlement import for early customers |
| Product research | No | No | No | No | No | Yes, in Pro and Scale |
| Team chat and tasks | No | No | No | No | Yes (Discuss, Project) | Tasks on every plan; team chat from Growth |
| Staff records | No | No | No | No | Yes | Yes, in Pro and Scale |
| Help desk | No | No | No | No | Yes (Helpdesk) | Yes |
| Shipping labels | Yes, lists 70+ shipping providers | Not assessed | No | Yes, software free, earns on labels | Through connectors | No, keep your shipping tool |
| Published price | Quote only; overages and onboarding fee apply | $349, $599 or $1,199 a month with annual order caps | Connector priced by order volume or channel, plus your Xero plan | Shipping software free; earns commission on labels | $31.10 per user a month (Standard, all apps) | £29 to £499 a month, flat; no order fees |
| Encryption at rest stated on the site | Not stated | Not stated | Not stated | Not stated | Not stated | Yes, with a key per workspace |
The table scrolls sideways on small screens.
When to choose someone else.
Every tool here is good at something. If one of these sounds like you, it may suit you better than we do today.
Linnworks
Choose Linnworks if you need a very wide list of channels and shipping providers working today, and you already have accounting software you are happy with.
Cin7 Core
Choose Cin7 Core if you run wholesale or B2B alongside online sales, want a mature inventory system, and your accountant wants everything in Xero or QuickBooks.
A2X with Xero
Choose A2X with Xero if your stock and orders are already handled elsewhere and you only need marketplace settlements posted cleanly into Xero for your accountant.
Veeqo
Choose Veeqo if you sell mostly on Amazon and the main job is cheap, fast shipping labels.
Odoo
Choose Odoo if you need a broad suite beyond ecommerce, such as manufacturing, point of sale or a website builder, and you have a developer or partner to set it up.
Merchvio
Choose Merchvio if you sell on more than one channel, want to know your profit per order without a spreadsheet, and would rather keep the books, stock and team in one place for one flat price.
Sources and fair use
Each cell reflects what the vendor's own pricing and feature pages said when we checked in October 2026. Prices are list prices in the currency the vendor shows and may differ by region or contract. "Not assessed" means we could not confirm it from public pages.
- Linnworks pricing, checked October 2026
- Cin7 pricing, checked October 2026
- Veeqo pricing (GB), checked October 2026
- Odoo pricing, checked October 2026
- A2X pricing, checked October 2026
- Link My Books on accounting connectors and Xero, checked October 2026
Product names are trademarks of their owners and are used only to identify them. None of these companies has reviewed or endorsed this page. Spotted something out of date? Email support@merchvio.com and we will check and correct it.
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